Zoltan Palffy

Social Media Expert & Creative Art Director in Prague, Czech Republic

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Marketing to me is about values, I can tell which design is mature and what should be changed in order to achieve the expected results. I understand the art and the science of marketing: constructing engaging content that utilizes the latest technology & tools to reach as many as possible. Digging deep into the analytics of social media tools allows me to discuss/present the details of a certain campaign’s statistics. Based on this intelligence I am able to check and measure the success of any project, build up a strategy on the go, pivot if necessary and to decide on further steps.

CISCO Systems gave me the opportunity to practice my skills in social media & the digital environment. I learned to generate more business opportunities for my partners or the targeted audience with planned and focused messages. I mastered the process of building up a blog/website from scratch managing the content creation processes with limited resources or driving it with the help of different teams behind the project. Just to name a few: Connected Women, Women of Impact, Partner Plus, Cloudcondition.

Several times I have had recognition of my short movies I have directed, edited and published - either through internal or external channels of Cisco. I possess the ability to educate and guide individuals how to use social media in their professional business life. As a trusted advisor on this topic I am known for my digital & social media skills and I continually receive requests to deliver interesting digital projects for the teams of the Central Theatre and beyond, to the whole EMEAR region.